Founders Jenna Wise and Emerald Carroll have a legacy of creating brand-defining strategies and storytelling.

As first employees of retail’s first digital department at Coach, Inc., Jenna and Emerald led many industry firsts.

Stone Set Studio connects today’s many touch points. We give brands an elevated look, captivating story, and get the right people talking—all part of cultivating the “thousand little actions” needed to generate awareness and sales.




Brand Strategy & Development
Digital & Social Media Strategy
Campaign Ideation & Activation
Photography & Video Content
Communications & PR
Influencer Initiatives






"Stone Set Studio is not only a super creative and reliable content partner, but every meeting and content shoot is a genuinely joyful experience thanks to their great nature. Their passion is contagious and makes the fact that they love what they do show in the quality of their work.”

Anna Deutsch  |  Editorial Director, Barneys New York


"Stone Set Studio's content, influencer and digital marketing strategies elevated the brand's social imprint and contributed to top line growth and sales. They are industry leaders in all verticals, offering transparency, performance and creativity."

Lisa Raggiri  |  VP Digital, dr. brandt skincare


"Stone Set Studio creates unmatched content and influencer campaigns leveraging their deep relationships cultivated over the last decade. Their initiatives drive measurable impact and brand excitement."

 Elizabeth Monson  |  Marketing, Rockets of Awesome


"Stone Set Studio has been key in helping me define my brand, editorial, and positioning. Their ability to craft and execute a marketing and communications plan with a luxury point of view is unmatched and I'm proud to call them my team."

 Elisabeth Jones-Hennessy  |  Entrepreneur & Influencer


"Jenna and Emerald lead with fresh ideas, craft innovative programs, and understand the nuances of relationship building. It's so helpful to partner with a team who treats content creators with respect and truly values what we bring to a brand partnership. Their projects are some of my absolute favorites to work on!"

Jenny Cipoletti  |  Founder, Margo & Me




6 Saint Johns Lane, Fl. 5
New York, NY 10013

375 Alabama Street, No. 229
San Francisco, CA 94110